Advice for Sustainability Solutions Providers.
Building commercial success through demand-led, client-centric go-to-market strategies for sustainability service & solutions providers targeting real estate.
Real estate is a complex, multi-layered market with numerous stakeholders and often competing objectives. Success requires a deep understanding of real estate’s sustainability challenges to provide the right solution and build a strong, growing pipeline.
With the right client insights and go-to-market approach, your services & solutions will maximise their growth potential and deliver value-add results for your clients.
Are you asking these questions?
- Is our go-to-market plan grounded in an understanding of real estate buyers?
- Have we fully validated demand for our product in the real estate sector?
- Does our product narrative speak to real estate clients’ commercial and sustainability priorities?
- Are our technical experts equipped to grow client accounts and earn repeat business?
Advisory services
Market Positioning
Position your business to solve the right real estate sustainability problems, with a clear view of the market landscape.
- Market demand validation, including horizon scanning.
- Real estate sustainability ecosystem alignment (GRESB, CRREM, BREEAM, EPBD, SFDR).
- Competitor mapping and analysis.
- Real estate client targeting strategy.
Sales Enablement
Equipping your teams to win in a complex and competitive market.
- Go-to-market strategy and account growth planning.
- Client personas and journey mapping to sharpen the sales pitch.
- Pitch challenger and RFP critical friend role.
- Upskilling technical teams on sustainability real estate drivers.
Client Growth
Maximising growth by nurturing new clients and growing relationships with existing clients.
- Account growth strategy to unlock cross-sell and upsell opportunities.
- Client Relationship Management strategy to encourage contract renewals and client growth.
- Smart KPIs and targets to maximise growth potential.
My Experience in Action
Revenue Growth
Led a 50-person sustainability consulting practice, growing revenue by 20% and evolving the services to meet client demand and support market transformation.
Product Development
Defined new sustainability products and services, created go-to-market strategies and informed marketing and research agendas to support growth.
Client Relationships
Led the client relationship with largest UK client, aligning with the client’s business ambitions and strategic priorities to target growth.
Commercial Strategy
Created and led the first UK-wide commercial sustainability strategy for a global real estate advisory firm, integrating sustainability across real estate advisory services.