Advice for Private Equity or Venture Capital Investors.
Sustainability is a core part of the real estate investment case, but it’s a specialist, fast-moving field and few investment teams carry that expertise in-house.
When you invest in a business serving real estate’s sustainability needs, the strength of its market positioning, technical credibility and growth strategy will determine whether it delivers the returns underwritten at investment.
Getting this right requires an experienced and technical understanding of the real estate sustainability landscape.
An independent, commercially-grounded view will help you assess opportunities accurately, support portfolio companies in capturing their full growth potential, and ensure the business is well positioned for its next stage of funding or exit.
Are you asking these questions before or after an investment?
- Do we need additional real estate sustainability expertise before we make an decision about investing in this business?
- How can our portfolio company speed up its growth trajectory within sustainable real estate?
- Does our portfolio company understand its clients’ sustainability challenges well enough to win significant market share?
- Do we have the right sustainability expertise in place to position the business for its next funding round or exit?
Advisory services
Investment & DD Support
An independent, technical opinion on the real estate sustainability angle of a deal – before you commit or once you’re in.
- Due diligence support: assessing whether the target’s product and market positioning stand up to scrutiny.
- Post-investment gap analysis to determine what expertise or capability is missing to achieve the growth plan.
Market Positioning
Confirming the portfolio company is solving the right sustainability problem for real estate buyers.
- Market demand validation against real estate sustainability drivers (GRESB, CRREM, BREEAM, EPBD, SFDR, etc).
- Competitor mapping and differentiation check.
- Client targeting strategy review.
Growth Acceleration
Practical input to speed up the growth trajectory you underwrote at investment.
- Go-to-market strategy and account growth planning.
- Client persona and journey mapping to sharpen the sales pitch.
- Upskilling technical teams on sustainability real estate drivers to help sell and retain mandates.
Exit & Next-Stage Readiness
Making sure the business’s sustainability and real estate credentials hold up under the next round of scrutiny.
- Positioning review ahead of a funding round or exit process.
- Board-level advisory – providing an experienced, independent voice in the room.
My Experience in Action
Revenue Growth
Led a 50-person sustainability consulting practice, growing revenue by 20% and evolving the services to meet client demand.
Board Experience
Member of the UK Executive Board at JLL. Created and led the UK sustainability strategy, focusing on commercial opportunities and business operations.
Product & Go-to-Market
Defined new sustainability products and services, built go-to-market strategies and shaped the marketing and research agenda behind them.
Client Relationships
Led the client relationship with largest UK client, aligning with the client’s business ambitions and strategic priorities to target growth.